5 - How Leading from the Front Transforms Safety Culture in Transportation

Dr. Gina Anderson

Published on: 29/07/2025

In this episode, host Jean interviews Justin Copeland, Vice President of Safety at United Road Services. Justin shares his journey from truck driver to safety leader, emphasizing the importance of frontline leadership, building trust, and fostering a positive safety culture. Jean honors Justin with the Pelican Award for his impactful, people-centered leadership. The episode concludes with Justin’s advice to prioritize workplace culture and empower teams, offering ways for listeners to connect with him.